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Tilda Swinton has landed a brand new function as the newest face of Sulwhasoo.
The Oscar-winning actress is the South Korean magnificence model’s latest international ambassador, including to a resumé that features representing luxurious trend homes Chanel (which recruited her in 2013) and Pringle (she signed on with the Scottish label in 2009) and serving as a muse to Belgian designer Haider Ackermann. She joins Blackpink singer Rosé, who was named Sulwhasoo’s first celeb face final September.
The model says Swinton is a fan of Sulwhasoo’s best-selling First Care Activating Serum, which was first launched in 1997 and has since been reformulated “by way of knowledge mining analysis [to find] a brand new golden ratio mix” of its authentic key components. It incorporates the model’s proprietary Jaum Activator that features lotus, white lily, Solomon’s Seal, peony and Rehmannia, and is supposed for use after double cleaning morning and night time to handle dryness, dullness and indicators of ageing.
The 62-year-old actress kicks off her magnificence gig with a series of six-second video clips, which can be adopted by a cinematic brief movie the place she explores the House of Sulwhasoo Bukchon in Seoul and showcases the model’s hero ingredient, ginseng, lengthy recognized for its magnificence advantages. (The corporate pioneered its use in skincare to assist scale back irritation and the looks of positive strains, strengthen the pores and skin barrier and hydrate the pores and skin.)
Already a cult favourite amongst Okay-beauty lovers, the 91-year-old skin-care label — a sub-brand of AmorePacific, whose portfolio consists of Innisfree and Sydney Sweeney-loved Laneige — is reintroducing itself with a recent look impressed by “final magnificence primarily based on heritage and artistry,” in keeping with a press release. Its identify is a mix of the Korean phrases for snow (sul), flower (wha) and sweetness (soo).
The Snowpiercer star was “chosen to symbolize Sulwhasoo for her worldwide fame of taking up challenges in experimental roles that transcend all genres and domains [and her] distinctive and unequalled aura,” and for her “particular appreciation for Korean popular culture” given her function as Mason in Oscar-winning director Bong Joon Ho’s 2013 movie that has since spawned a TV collection.
Beneath, store considered one of Swinton’s favourite Sulwhasoo merchandise.
