For the primary time in almost 60 years, one-time smartphone large Nokia is altering its iconic emblem. On Sunday, earlier than the official begin of Cell World Congress Barcelona, the corporate unveiled a brand new model id, and it’s a dramatic change. Gone is the enduring typeface and “” that outlined its earlier emblem. The corporate has as an alternative adopted a glance it claims is extra fashionable and digital.
“We’re updating our technique, and, as a key enabler, we’re additionally refreshing our model to replicate who we’re at this time: a business-to-business expertise innovation chief pioneering the long run the place networks meet cloud,” Nokia stated in a attributed to CEO Pekka Lundmark. “In most individuals’s minds, we’re nonetheless a profitable cell phone model, however this isn’t what Nokia is about,” Lundmark told Bloomberg. “We wish to launch a brand new model that’s focusing very a lot on the networks and industrial digitalization, which is a very totally different factor from the legacy cellphones.”
Is that this the tip of a emblem so many individuals know and love? Not essentially. You might recall, Nokia’s telephone enterprise hasn’t been part of Nokia correct since Microsoft’s in the end disastrous acquisition of the corporate’s Units and Providers division in 2014. After the tech large of that deal in 2016, HMD International, an organization made up of former Nokia execs, to make use of the Nokia model for smartphones and tablets, and has been doing its personal factor ever since then. In reality, the corporate introduced its newest machine, , simply sooner or later earlier than at this time’s announcement, and because it so occurs, that telephone options the basic Nokia emblem. Engadget has reached out to HMD International to seek out out if the corporate plans to proceed utilizing that emblem.
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