Johnny Depp and Dior Sauvage are extending their partnership.
First reported by Selection and confirmed by a supply shut the deal, Depp and Dior Sauvage have prolonged a pact that’s mentioned to be three years and price greater than $20 million, making it probably the most profitable movie star perfume offers. The Hollywood Reporter has additionally reached out to reps for Dior however didn’t hear again as of press time.
Whereas Depp confronted scrutiny amid a tumultuous court docket battle final 12 months along with his ex-wife Amber Heard, Dior Sauvage didn’t drop the actor, who has fronted the perfume because it launched in 2015. Three months after Depp emerged victorious from the defamation swimsuit, Dior Magnificence promoted Depp in a brand new social marketing campaign that was shared on the model’s Instagram account. “Profound and genuine. Johnny Depp embodies the heady magic of Sauvage,” Dior Magnificence shared in September 2022, on the heels of an preliminary report in TMZ that he had re-upped his pact. One other publish the identical day learn, “Greater than ever, Johnny Depp is the soul of Sauvage.”
He will also be referred to as profitable. Bernard Arnault, CEO of Dior’s dad or mum firm LVMH, reported throughout a January financial presentation that Dior Sauvage was a frontrunner in perfume gross sales by “attaining exceptional success…pushed by the picture of Johnny Depp.” Already a frontrunner within the class, Arnault additionally mentioned the perfume exhibited sturdy progress.
Information of the deal comes days forward of what’s going to absolutely be a world spectacle when Depp hits the Palais crimson carpet on the Cannes Movie Competition. His movie, Maïwenn’s Jeanne du Barry, is about to open the competition on Might 16. It can mark his first big-screen function since weathering the Heard controversy, following a 2020 launch with Andrew Levitas’ Minamata.
Whereas Dior Sauvage stood behind Depp, he confronted profession setbacks as a result of Heard drama that performed out over a number of years, throughout which he was dropped by main Hollywood franchises, together with Pirates of the Caribbean and Unbelievable Beasts.
The looks in Cannes may very well be a defining second for Depp’s comeback, and the Dior Sauvage deal appears to be timed to coincide with the swell surrounding his return to the massive display screen. A veteran specialty distributor instructed THR in a brand new report, “I haven’t seen the film, nevertheless it feels prefer it was a great way for [Depp] to get again into every little thing.”
