Creating fashionable but relaxed non-public environments during which to attach with shoppers is a rage within the luxurious world, whether or not it’s Gucci’s new appointment-only retailer on Melrose Avenue or the truth that Chanel devotes two out of 4 flooring of its just-opened Rodeo Drive flagship to VIP suites.
Swiss luxurious watchmaker Vacheron Constantin has arrived in West Hollywood with one other lure: Suite 1755, an appointment-only resort suite-turned-shopping expertise that simply opened contained in the West Hollywood Version resort on the Sundown Strip.
The suite — which is open by way of early July whereas Vacheron Constantin renovates its Rodeo Drive boutique — invitations shoppers to not solely take a look at and take a look at on seductive timepieces but additionally encourages them to hold some time. Close to the doorway there’s a foosball desk and a document participant together with a group of vinyl, plus an electrical guitar from L.A.’s Norman’s Rare Guitars. Outdoors is a big wrap-around terrace to take a seat and revel in views of Los Angeles.
Alexander Schmiedt, president of Vacheron Constantin for the Americas, calls the suite an “various idea” to a standard retailer. “It’s extra experience-based, extra non-public and really tailored to the native surroundings. We needed to let our shoppers, watch lovers, expertise the model otherwise and in a really L.A. approach.”
That Los Angeles taste is correct there when friends stroll within the entrance door. The watch model commissioned L.A.-based artist Gregory Siff to color a wallpaper-like mural simply contained in the entry, with motifs in gold and silver starting from palm timber and strips of celluloid to pictures of Vacheron Constantin’s manufactory simply exterior Geneva and its Maltese cross brand. “It’s the icons of L.A. and the icons of Vacheron,” says Schmiedt.
Elsewhere within the suite, there are images by Sid Avery of traditional Hollywood stars together with Marlon Brandon and Elizabeth Taylor. Under the photograph of Brando is a Vacheron Constantin gold costume watch with patterned dial that Zsa Zsa Gabor gave to the star after he gained the 1954 Oscar for On the Waterfront. The inscription says, “To Marlon Love Zsa Zsa June 24, 1954.” Additionally on show is a uncommon Metiers D’Artwork Kalla Haute Couture timepiece that’s paying homage to a diamond-covered Kalla watch that Michael Jackson as soon as gifted Elizabeth Taylor. “You’ll be able to see actually the evolution of bijou and watches collectively — utilizing [a watch] as one thing nearly akin to a bracelet,” says Schmiedt. “It’s a really particular piece from our assortment.”
The suite has even been constructed out with an inside column that on the high is formed just like the Vacheron Constantin Maltese cross. “It’s very a lot California-style traditional laid-back magnificence, the indoor and out of doors,” says Schmiedt of the general L.A.-bungalow-inspired design of Suite 1755, whose identify is taken from the 12 months that Vacheron Constantin was based.
The watchmaker has additionally introduced in one other wow timepiece for guests to see and (rigorously) deal with: an unique 222 sports activities watch. Designed by Jörg Hysek in 1977, the piece was reintroduced final 12 months in yellow gold, drawing raves within the watch world. Earlier this 12 months, the brand new 222 was noticed on the wrist of Brad Pitt.
In between taking part in foosball, friends can even try Vacheron Constantin’s novelties for 2023, together with a Traditionelle Tourbillon featuring a gorgeous deep green dial and three fashions with retrograde capabilities resembling the brand new Overseas Moon Phase Retrograde Date. “It’s a really traditional complication in a watch that actually bridges that hole between sporty and magnificence,” says Schmiedt.