Swiss luxurious watchmaker Jaeger-LeCoultre is including a style icon to its ranks of ambassadors. Musician, actor and designer Lenny Kravitz — who was honored by the CFDA final 12 months with its Vogue Icon award — is becoming a member of the Richemont-owned home as its latest face.
Earlier this 12 months on the Academy Awards, the place he carried out throughout the In Memoriam phase, Kravitz wore a black silk jumpsuit paired with one in all Jaeger-LeCoultre’s traditional Reverso watches, a Duoface Small Seconds, on the cream carpet.
Kravitz has beloved watches since he was a child, when he first grew to become curious in regards to the chronograph timepieces owned by his father, television information producer Sy Kravitz. “I feel I began with my father as a result of he had these cool watches within the ’70s that I beloved to take a look at and maintain and play with. I wasn’t allowed to essentially, however I used to seize them and play with the cease and begin buttons on the watch,” Kravitz told WWD.
Kravitz (in assertion concerning formally linking up with Jaeger-LeCoultre) says, “I really feel very drawn to Jaeger-LeCoultre. The best way they mix such a excessive stage of workmanship, design and performance of their watches — that actually resonates with me.”
Jaeger-LeCoultre’s new Reverso Tribute Chronograph in pink gold, $37,400.
Jaeger-Lecoultre
“Past the perform of a watch, model is essential — the way it seems to be and the best way it suits in your wrist. You must actually join with it,” added Kravitz, who is ready to launch a brand new album this 12 months. “My Jaeger-LeCoultre items really feel like they’ve all the time been there — they mix with me and their model is completely timeless. You’ll be able to actually make these watches your individual and if you wish to change the temper, change the vibe, they all the time match. It’s as if they change into one with you.”
In Might, the watchmaker will debut a brand new marketing campaign that includes Kravitz together with actress Anya Taylor-Pleasure, who grew to become a home ambassador final fall.
Final month, Jaeger-LeCoultre introduced its newest novelties on the Watches & Wonders commerce present in Geneva, Switzerland, with a number of the most talked-about items being its Reverso Chronograph and the Artwork Deco-inspired Reverso One Treasured Colours that includes white diamonds and shades of inexperienced in grand-feu enamel.
“Together with his artistry, inventiveness and talent to transcend genres, Lenny epitomises Jaeger-LeCoultre’s values and elegance,” stated Catherine Rénier, the CEO of Jaeger-LeCoultre, in a press release. “We’re delighted to have him signify our Maison.”
Lenny Kravitz
Courtesy of Jaeger-LeCoultre
