Well being Canada is cracking down on junk meals ads geared toward youngsters by proposing to limit tv and digital media that promote unhealthy consuming.
The up to date proposal, published Tuesday, will kind the idea for draft rules to amend the Meals and Drug Laws, in line with Well being Canada, with the objective of proscribing advertisements for youngsters of meals that promote extra intakes of sodium, sugars and saturated fats.
This contains tv and digital advertisements for sweet, chips, sweets and pop drinks that focus on youngsters below the age of 13.
“At the moment’s replace represents an essential first step in proscribing the promoting of sure meals and drinks to youngsters to assist defend them from the dangers of an unhealthy eating regimen, now and later in life,” a Well being Canada spokesperson stated in a press release.
The draft rules shall be printed round winter 2024 for public session, Well being Canada added.
Tv continues to be a big supply of publicity to meals promoting.
For instance, a 2019 report by Health Canada discovered on common, youngsters and youths aged two to 17 noticed practically 5 advertisements per day, and quick meals made up a overwhelming majority of them.
Well being Canada stated the objective of the brand new coverage is to scale back youngsters’s publicity to influential meals promoting whereas minimizing impacts on promoting to adults, Well being Canada said.
The well being regulator additionally hopes limiting youngsters’s publicity to unhealthy meals will scale back their threat of growing obese, weight problems and diet-related power illness.
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