AMC Theatres has discovered a associate for its new retail popcorn enterprise: Walmart.
The mega-cinema circuit’s new line of microwave and ready-to-eat popcorn merchandise will launch completely in choose Walmart shops on March 11. The next month, AMC Completely Popcorn varieties can be on the cabinets of greater than 2,600 Walmart places and on walmart.com.
A six-count package deal of the microwave varieties are anticipated to retail for $4.98 plus tax, in accordance with AMC. Prepared-to-eat popcorn, obtainable in a 4.2 ounce to five.2 ounce bag, are anticipated to retail for $3.98.
AMC Theatres, the biggest film chain within the U.S. and the world, first introduced its plan to diversify into the retail popcorn enterprise in November 2021. The initiative is meant to create a brand new income stream as cinemas get well from the COVID-19 disaster and deal with altering client habits within the age of streaming.
In Tuesday’s assertion saying the Walmart deal, AMC chair-CEO Adam Aron stated the corporate is making good on its promise.
“On March 11, which is Oscars weekend, we are going to enter the multi-billion-dollar retail popcorn business with at-home popcorn that options the genuine style of actual movie show popcorn,” Aron stated. “We’re particularly happy that we’re doing so in an unique launch with Walmart, the biggest retailer in america.”
Following the unique launch at Walmart places this spring, AMC hopes to broaden the distribution channels for its new popcorn line.