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Michael B. Jordan isn’t the one one who’s displaying off his Calvins.
Two weeks after the Creed III filmmaker and star debuted as a part of a spring 2023 drop, Calvin Klein has unveiled extra pictures from the Mert & Marcus-led “Calvins or nothing” marketing campaign together with photographs of Aaron Taylor-Johnson, Blackpink’s Jennie, supermodel Kendall Jenner and singer FKA Twigs.
Making his debut in a CK marketing campaign, Taylor-Johnson strips right down to his underwear and exhibits off a ripped physique in a collection of photographs from the photographer pair, often known as Mert Alas and Marcus Piggott. He’s carrying denim kinds which can be refreshed with new washes and ’90s-inspired silhouettes. The photographs, seen beneath, come after Taylor-Johnson most lately starred reverse Brad Pitt within the motion thriller Bullet Prepare and as he readies upcoming tasks like The Fall Man reverse Ryan Gosling, Kraven the Hunter, Rothko and Nosferatu.
The spring 2023 marketing campaign formally launched as we speak and, per CK, extra content material will proceed to roll out out on Instagram all through the week. Jennie, Jenner and FKA Twigs are additionally carrying underwear and denims, together with sportier matches like the brand new athletic and trendy cotton efficiency choices. See all of the kinds here.
Who is aware of if Taylor-Johnson could have the identical drawback, however after Jordan’s marketing campaign dropped, he needed to cope with some ribbing from his buddies. “In fact, all people hit me about these. My guys, they discuss shit,” Jordan informed GQ in a brand new interview. “It’s probably the most in all probability exposing images that I’ve had thus far in my profession … [so it’s] a catch 22. In fact, it’s nice and all that cool stuff, however then your boys, they don’t need to see that shit of their timeline. They’ve their jokes: ‘My lady’s watching this shit. Chill out.’”
That mentioned, he informed the journal that touchdown the marketing campaign was value it. “It was one thing I’ve been eager to do for a while. You look again at historical past, take a look at adverts. Calvin’s had one of many extra iconic billboard marketing campaign adverts. … Then with the ability to have an individual of colour, you understand what I’m saying? [With] all the opposite stars that Calvin’s been making through the years. I felt good to take the helm in that sort of manner.”